Arpita Kalanuria is the Visiting Senior Research Fellow at IISD, who advises start ups and MSMEs those who are venturing their business projects on sustainability, especially relating to the field of Waste Management and Circular Economy. She is the founder and Managing Director of AmplEarth Packaging & Systems Pvt Ltd, and has recently launched her Consumer Packaging brand, AmplePac, in India. With a strong marketing background of over a decade in the Hindi film industry, Arpita has worked extensively with some of the most reputed artists, production houses, and feature films. After studying Entrepreneurship at the prestigious IIM Bangalore in 2016, Arpita decided to set up her own company in the field of Sustainability. She practices & promotes Zero Waste Lifestyles and consults on implementing Sustainable Solutions for Startups and Institutions. Arpita has developed revolutionary packaging and systems for consumer facing goods with AmplePac, which is based on Circular Economy. She has been passionately helping companies switch from waste producing systems, to metal based reusable packaging & systems in various sectors like FMCG, Bottled Water, Dairy Industry, Supermarkets, to name a few. With IISD, Arpita is developing various plans for Public Sector Enterprises to adopt waste free solutions, and aims at building plastic free cities and economies in the near future.